Ever wondered what a photograph is? A leaf from the book of time, a moment captured on a piece of paper. See into it, one more time. People you love, places you went to, moments and memories you cherish. A photograph is just that, a moment that was caught unaware of its existense. Time stands still in there. When you were 16, when you saw that spark in her eyes for the first time, when your kids were young, when you wore that beautiful new dress. Every time you look at a photograph, you re-live that moment. You are 16 again, that same spark in her eyes again, you are with your young kids again, and your old dress is, again, new.

Why were you smiling so much that day? Whom was the joke on? Who was that girl third from the right in the first row? Whom were you looking at that day? Hey! you were so fat those days.Every photograph tells a story, some important while others trivial. Nevertheless, every story, important or trivial at one point of time, becomes beautiful cherishable memory. Photographs help us keep those moments alive. Sometimes I wonder how lucky we are to be able to documents moments of our lives.

And then, just like the colour and the texture of your skin changes, the colour of the good old paper photographs do also change. Ever saw a faded photograph and felt nostalgic? Ever felt a photograph? With your finger moving over her face, trying to recall the feel of that touch. If only you can feel that again...Ever noticed that if you take a brand new photograph with Sepia or Black & White effect, it automatically and immediately gets a nostalgic touch.


Some memories fade with time, some alter and while some even get lost in the corners of mind. Thanks to the advances in the technology a photograph lives forever. And with those photographs live the associated memories. Preserving memories has become easier than ever. So don't miss out on any of the moments, preserve as many of them as possible.

Because... A photograph is forever!